Marketing & Comms | Digital Content and Marketing Specialist - FT

Harness your creative talents into a purpose-driven non-profit! JA British Columbia (JABC) is seeking a dynamic Digital Content and Marketing Specialist to support our vision to equip young people with the skillset and mindset to build thriving communities. If you have a passion for crafting compelling content, join us! 

As part of our Events, Marketing and Communications team, you’ll play a pivotal role in creating, managing, and optimizing engaging multimedia content to enhance JABC’s brand visibility and grow community engagement. Your efforts will directly contribute to our ambitious goal of serving over 100,000 B.C. youth annually. 

Responsibilities 

You will report to the Director, Events, Marketing and Communications and your key duties will include: 

• Craft, oversee, and schedule engaging social media content across JABC’s platforms, including LinkedIn, Instagram, Facebook, YouTube, and TikTok. 
• Develop and curate dynamic multimedia content across diverse digital platforms, ranging from videos and presentations to podcasts and interactive assets. 
• Strategize and implement targeted digital campaigns, leveraging digital advertising to maximize outreach and drive conversion. 
• Maintain websites with up-to-date and relevant content, ensuring alignment with JA’s brand identity and mission. 
• Employ SEO best practices to optimize content for search engines, enhancing online visibility and performance tracking. 
• Collaborate closely with JABC team members to orchestrate a cohesive communications calendar, facilitating consistent engagement with essential partners. 
• Conceptualize, research, and write compelling articles and stories to be shared across digital platforms, enhancing engagement and storytelling efforts. 
• Keep abreast of the latest digital, social, and email trends to inform strategy and content development. 
• Ensure unified messaging utilizing JA’s brand voice and guidelines across all communication channels. 
• Assist with various marketing initiatives as needed, including email marketing via Salesforce Marketing Cloud and the creation of promotional materials. 
• Provide support for events and student experiences, such as the Business Laureates of British Columbia Hall of Fame Gala, Discover Your Pitch, and JABC TechWorks. 
• Maintain accurate file management and URL organization. 
• Undertake additional responsibilities as required to support departmental objectives. 

Qualifications 

Requirements for the ideal candidate include: 

• Diploma or degree in communications, journalism, business, marketing, media studies, digital media or related discipline. 
• Proficiency in creating and editing multimedia content. 
• Strong writing and presentation skills. 
• Experience with social media posting and analytics platforms. 
• Ability to provide samples of previous work demonstrating digital content creation. 
• Superior knowledge of Microsoft Office suite of products. 
• Creative and strategic thinker. 
• Excellent relationship-building skills, representing your employer with professionalism and passion. 
• Demonstrated commitment to continuous learning and professional growth.  
• Dedication to youth empowerment and alignment with JABC’s values.