Marketing & Comms | Senior Marketing Manager - FT

Are you an energetic Senior Marketing Manager who would love to join an established locally owned and operated company in Victoria, BC, offering a growing, dynamic environment with a great culture incredible benefits and perks? Do you thrive when you are working in marketing roles that are both strategic and operational? Do you bring the multi-brand marketing experience required to contribute to the growth and development of our client’s diverse portfolio? Are you a mentor and coach to your marketing team?

In this role you will be responsible for all marketing activities for The Truffles Group and delivering top line revenue growth through creative, strategic, and tactical initiatives and brand development across their multiple brands. Have you been looking for a role that will allow you to continue to challenge and grow your career?

The Truffles Group focuses on creating genuine, elevated guest and team experiences. Over the past 25 years they have grown from one employee to over 450, and from one brand to six! Their group of companies includes Cascadia Liquor, Flight Cannabis Co., Habitat Café, Heritage Quay Developments, Victoria Butterfly Gardens, and Truffles Catering. They grow their business responsibly and ethically on a foundation and commitment to their core values: Quality, Integrity, Community, Growth, and FUN!

What makes them a great employer?

• They offer many benefits and perks, and here is just a sampling of what you can look forward to when you join their team:
• Competitive base salary of $90,000 – 110,000 plus variable bonus based on KPI’s, and anniversary bonuses
• Flexible schedule (this is an office position)
• RRSP matching and employer paid extended health and dental plan and annual health and wellness reimbursement
• Education and tuition reimbursement and in-house training and certifications
• Product and staff discounts to all their brands
• A socially responsible and inclusive culture with paid volunteer days and charitable donation matching
• LEED Gold-certified waterfront offices with rooftop deck, secure bike storage, shower facilities, and modern kitchen stocked with snacks and refreshments
• FUN working environment – theme days, annual parties, and lunchtime walks along the water!

What could your day as the Senior Marketing Manager hold?

• Proactive development and creatively driving overall marketing initiatives for multiple brands with the purpose of increasing revenue, brand awareness and guest loyalty.
• Collaborate with business unit Regional and General Managers to support them in preparing and executing marketing initiatives aligned with their strategic plans.
• Coach and develop direct reports on the Marketing team, and responsibility for recruitment, performance management, day-to-day workflow, training, and managing schedules.
• Conduct market research and analysis to identify trends, competitive landscape and customer needs, and use insights to inform marketing strategies.
• Oversee the creation of marketing calendars, materials, website content, social media, promotional and sales collateral ensuring consistency and quality aligned with brands.
• Monitor and analyze performance metrics, including conversion rates, acquisition, etc. for data informed decisions.
• Support the development of annual budgets and management of expenses.
• Manage external partners and vendors, effectively building productive relationships and enhancing the reputation of the organization.
• Develop business and community relationships through selective partnerships, creative promotions, sponsorship alliances, and industry partners.
• Evaluate and identify marketing trends against current, planned and future initiatives.
• Manages internal and external communications in collaboration with a PR agency.

This is just a sampling of the key responsibilities of this leadership role. Please review the full Job Description at https://tallsky.ca/job/senior-marketing-manager/ to learn more.

Our ideal Senior Marketing Manager brings:

• Bachelor’s degree in marketing, business administration or related field.
• 5 years of multi-brand marketing management experience, with at least 2 years of people management experience.
• Proven track record of developing and executing successful marketing strategies and campaigns driving business results.
• Experience combining strategy and tactics to deliver Return on Investment (ROI).
• Proficiency in digital marketing tools and platforms, including Google Analytics, CRM systems, and marketing automation software, and proficiency with MS Office and working knowledge of Adobe InDesign.
• Experience preparing Marketing budgets and managing expenses.

Skills and abilities that will help you thrive in this role:

• Excellent verbal and written communication skills.
• Ability to partner with business leaders, solicit input and to formulate comprehensive plans for multiple stakeholders.
• Forward looking, and an understanding of market dynamics, consumer behaviour and industry trends.
• Focused on researching and identifying opportunities to positively impact our businesses.
• Superior time management skills for self and the departmental team.
• Challenges the status quo.
• Creative mindset and detail orientation to elevate design and brand aesthetics.
• Independent, self-motivated, self-starter. Thrives in a dynamic, fast-paced work environment.