Marketing & Comms | Director of Marketing - FT

We are looking for an experienced and results-driven Director of Marketing to lead our digital lead generation efforts and oversee a high-performing marketing team. This role is ideal for an experienced marketing manager with a proven track record in digital marketing, campaign optimization, and team leadership. The Director of Marketing will manage a Marketing Manager and a Marketing Coordinator, ensuring that all marketing initiatives align with business goals and drive measurable growth.

Key Responsibilities

• Digital Lead Generation: Develop and execute strategies to drive high-quality leads through paid media, SEO, email marketing, and other digital channels.
• Campaign Management: Oversee the planning, execution, and analysis of digital marketing campaigns to optimize performance and ROI.
• Team Leadership: Provide guidance, mentorship, and professional development to the Marketing Manager and Marketing Coordinator, ensuring a collaborative and high-performing team.
• Performance Analytics: Track key marketing metrics, generate reports, and leverage insights to refine strategies for maximum effectiveness.
• Content Strategy: Collaborate with the team to create compelling content that aligns with audience needs and supports lead generation efforts.
• Budget Management: Allocate and monitor the marketing budget, ensuring efficient use of resources to maximize impact.
• Collaboration: Work cross-functionally with sales, product, and executive teams to align marketing efforts with overall company objectives.

What would make this an easy win:

• Proven Success in Digital Marketing: You have a strong background in digital lead generation, with expertise in SEO, email marketing, and conversion rate optimization.
• Leadership Experience: You’ve successfully led and developed marketing teams, fostering a culture of performance and creativity.
• Data-Driven Mindset: You make decisions based on analytics and are skilled at translating data into actionable strategies.
• Strong Project Management Skills: You excel at managing multiple campaigns and priorities in a fast-paced environment.
• Hands-on and Strategic: You’re as comfortable setting high-level strategy as you are rolling up your sleeves to execute when needed.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.