Marketing & Comms | Digital Communications Officer - FT

UVic’s Gustavson School of Business is a non-traditional business school that develops purpose-driven, responsible citizens and leaders making a difference in the world through business. A young school that is intentionally small in numbers but big in impact and heart, the Gustavson School of Business fosters students who see the world differently and are equipped to drive positive change in a complex world. Our focus is on fundamental research questions and developing the responsible, curious leaders who will make tomorrow’s world a better place.

Objectives:
The Digital Communications Officer reports to the Director, Communications & Marketing. As the senior social media expert on the Gustavson marketing & communications team, this role is key to enhancing Gustavson’s reputation with external audiences and achieving the school’s strategic objectives in the areas of brand, recruitment and external engagement. With minimal oversight and using excellent judgment, the role is responsible for: 
•    Managing strategy and operation of Gustavson’s social media accounts
•    Monitoring, moderating and responding to social media conversations, including reputation management 
•    Overseeing, hiring and managing students for the school’s social media ambassador program 
•    Proactively developing and maintaining a social media content calendar, including content submitted by others
•    Creating compelling and on-brand multi-media content for digital channels
•    Educating internal stakeholders on the strategic and on-brand use of social media and other digital channels

This position supervises work-study and casual part-time students and is occasionally required to work outside of normal office hours.

This position requires a Bachelor’s degree in a relevant field of study (communications/marketing, public relations digital media) and a minimum of five years’ experience related to the duties and responsibilities specified.

An equivalent combination of education and experience may be considered.

Knowledge, skills and abilities include:
•    Expert knowledge of social platforms including Facebook, Instagram, LinkedIn, TikTok, X, YouTube, etc. and managing online community activities
•    Strong project management, organizational skills, and coordination of content calendars
•    Fluency in digital communication tactics including the development of strategic social media plans
•    Sound knowledge and experience of content management systems for social (ex. Hootsuite, Sprout Social) and project management (e.g. Asana, MS suite)
•    Proficient use of software and apps such as Photoshop, XD, iMovie, Lightroom, Quik, Adobe Clip, Canva to edit photos and social videos
•    Skillful use of digital metrics and KPIs to gauge content performance, audience profiles, etc.
•    Creating effective social content for different audiences and a range of channels in line with strategy
•    Ability to communicate effectively with individuals from diverse backgrounds and tailor communication style and medium for different audiences and situations
•    Ability to motivate, guide and direct others in art direction, content creation and distribution

Competency requirements include:
•    Ability to problem-solve with maturity, tact, diplomacy and sound judgment