Marketing & Comms | Senior Campaign and Marketing Strategist - FT
The University of Victoria is one of Victoria's largest employers and one of Canada’s best diversity employers. Together we are more than 5,000 dedicated faculty, librarians and staff supporting the University of Victoria’s diverse academic programs, world-class research and commitment to civic engagement.
University Communications and Marketing positions and promotes UVic across various channels. We build familiarity, affinity and trust with our audiences, by:
- Creating institutional-level marketing and communications strategies and campaigns
- Telling UVic stories through a variety of media
- Providing a user-centered website experience
- Managing and evolving UVic’s brand story, guidelines and assets
- Empowering and enabling the campus community to tell their part of the UVic story
This work strengthens public perception of UVic, which improves our reputation and attracts support.
We’re seeking a Senior Campaign and Marketing Strategist to provide strategic leadership and hands-on expertise across complex marketing and campaign initiatives. In this role, you'll ensure that campaigns are grounded in audience research, aligned with institutional priorities and delivered through integrated, multi-channel approaches.
If you’re a marketing-savvy, team-centred professional with a passion for supporting higher education, we invite you to apply and become a member of our fun and dynamic department.
As a part of your application, please include a cover letter that demonstrates your experience developing and implementing integrated marketing and campaign strategies that support organizational priorities and deliver measurable results.
If you have questions about this opportunity, please contact James Gutteridge at [email protected].
*This position is eligible for a hybrid flex arrangement*
The salary range for this position is:
- Recruitment range: $79,376 - $87,518 starting salary determined by the PEA Collective Agreement.
- Performance range: $103,243 salary range ceiling is available through annual performance increases.
Mandate:
Reporting to the Manager, Paid Marketing, Analytics and Systems, the Senior Campaign and Marketing Strategist provides strategic leadership and hands-on expertise across complex marketing and campaign initiatives at UVic. The role ensures that campaigns are grounded in audience research, aligned with institutional priorities and delivered through integrated, multi-channel approaches.
Objectives:
- Lead the development and implementation of integrated marketing and campaign strategies that support institutional priorities and deliver measurable results
- Lead campaign research using audience understanding, data and performance analysis to inform strategic direction
- Guide internal teams and partners to inform objectives and success measures, ensure effective delivery and scalable ways of working and meet outcomes
- Contribute to improved consistency, prioritization and sustainability in how marketing campaigns are planned and delivered across University Communications and Marketing
Workload may increase during key campaign milestones or launch periods.
This position requires a level of education, training, and experience equivalent to an undergraduate credential in communications, advertising or marketing, or a related field plus minimum 5 years of relevant experience in campaign planning and project coordination. An equivalent combination of education, training, and experience may be considered.
Knowledge, skills, and abilities include:
- Commitment to valuing diversity and contributing to an inclusive and respectful working and learning environment.
- Strong knowledge of integrated marketing principles, including campaign strategy, audience development and cross-channel planning across paid, earned and owned media
- Strong data and analytics skills, with the ability to interpret performance data, identify insights and translate findings into strategic and tactical recommendations
- Strong working knowledge of market research techniques and methodologies, including qualitative and quantitative approaches to audience insight and campaign evaluation
- Strong working knowledge of current digital advertising platforms, including social and programmatic
- Demonstrated ability to lead complex marketing initiatives that combine strategic planning with hands-on execution, exercising sound judgment about when and how to engage directly
- Strong project leadership and project management skills, with the ability to manage multiple initiatives simultaneously, balance competing priorities and deliver outcomes within desired timelines
- Proven ability to identify, assess and resolve complex issues, develop practical solutions and implement effective strategies in dynamic and evolving environments
- Strong budget management skills, including planning, managing, and optimizing annual campaign budgets to achieve measurable outcomes and return on investment
- Ability to work collaboratively across functions, providing strategic guidance to colleagues and partners
- Excellent interpersonal, written, and verbal communication skills, with the ability to build trust, influence decision-making
