Senior Marketing Officer

Key Responsibilities:
• Creates compelling, audience-focused written and 
visual content for emails, donor communications, 
interviews, reports, advertising, campaigns, and 
marketing materials.
• Plans, develops, and executes advertising campaigns 
for Foundation programs, events, and fundraising 
initiatives.
• Designs, executes, and optimizes email marketing 
campaigns that drive donor engagement and fundraising results.
• Oversees the email calendar; evaluates and reports on email performance.
• Oversees the development of direct mail campaigns from concept through production, 
including copy and design.
Experience & Qualifications: 
• Post-secondary diploma or degree in marketing, 
communications, advertising, or a related field; or an 
equivalent combination of education and 
experience.
• Minimum five years of progressive marketing 
experience, ideally within a nonprofit, fundraising, 
healthcare, or community-focused organization.
• Exceptional writing, editing, and storytelling abilities.
• Strong project management and organizational skills 
with the ability to manage multiple priorities 
simultaneously.
• Data-driven mindset with experience evaluating 
campaign performance and applying insights to 
improve results.
• Graphic design experience is considered an asset.
• Experience working with digital marketing platforms 
and content management systems.
• Valid driver's license and access to a vehicle.
• Demonstrates excellent judgment, interpersonal skills, and professionalism.
• Technology requirements: Experience with Adobe Creative Suite, email marketing platforms 
(MailChimp considered an asset), and analytics programs. 
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Skills & Abilities:
• Exceptional relationship-building, influencing, and negotiation skills with the ability to 
engage senior-level interest holders and donors.
• Strong strategic thinking and planning ability, with a results-driven mindset.
• Excellent written and verbal communication skills, including proposal and case development.
• Highly organized, with the ability to manage a complex portfolio and competing priorities.
• Self-motivated and accountable, with the ability to work independently in a fast-paced 
environment.
• High degree of professional integrity, discretion, and sound judgment.
• Commitment to ethical practice and the ability to effectively interact with executive-level 
clients.

Total Compensation Package:
• The base salary hiring range for this position is $71,100 - $82,000 
• The base salary range for this position is $71,100 - $101,270
• This salary is based on a 37.5-hour workweek with core hours 8:30-4:30
The total compensation package also includes a comprehensive extended benefit package 
starting immediately, and participation in a defined benefit pension program after 3 months. The 
time off program includes 4 weeks of vacation per year, paid sick time and other time off to 
support personal wellbeing.

This is an in-office position in the VHF office at the Wilson 
Block at Royal Jubilee Hospital, with the flexibility to work 
remotely 1-2 times a week. 

Why Join Victoria Hospitals Foundation?
• Be part of a collaborative, high-performing team 
united by a shared commitment to advancing 
healthcare.
• Partner with physicians, clinical leaders and philanthropists who are helping shape the future 
of patient care.
• Work in an organization that values trust, accountability, learning and professional growth.
• Contribute directly to projects that have visible and lasting impact across Vancouver Island.
Join a Foundation with a strong track 
record of success and an exciting vision for the future